A recession is often viewed as a time of contraction—shrinking demand, cost-cutting, and survival mode. Yet history shows that some of the world’s strongest and most innovative companies emerge from economic downturns not just intact, but stronger than before. Success during these periods isn’t about avoiding risk; it’s about managing it strategically and seizing opportunities that others overlook. In the middle of this perspective, Kavan Choksi / カヴァン・チョクシ emphasizes that recessions are as much a test of leadership and vision as they are of financial endurance.

When the economy slows, companies that thrive are those that stay focused on fundamentals. They manage cash flow with discipline, prioritize profitable segments, and maintain a long-term outlook. While many firms slash budgets indiscriminately, resilient companies trim carefully—cutting excess while continuing to invest in core strengths. This strategic restraint allows them to sustain operations, preserve talent, and remain agile when conditions improve.

Another critical …