Online Marketing strategies are many, but if you don’t know how to engage your target market, then you’re in for some trouble. Online Marketing begins with one thing: knowing your audience. If you have a product that you want to sell to yuppies, both genders, within the middle to upper-income social status, then consider knowing your audience to the core.

Website design is basic. If we know what we like and don’t like to see on existing websites, this will come easy. But If we want to speak to a group of individuals we need to consider the following about our audience:

• Know how men and women differ. The internet is surfed by all, yes, but men and women are wired differently. We can trace our steps back and look into the evolution and still we will be reminded that men are protectors, and women are relationship-oriented. This means that