Need a Logo for Your Business? Here’s How to Start
In the beginning stages of developing a brand, many companies decide on a logo and color scheme that will represent the values that the company upholds and the objectives it seeks to achieve. Choosing your own color scheme rather than working with a designer is not difficult and does not constitute a mistake. The next thing you should do is familiarize yourself with the color spectrum and how this knowledge can assist you in selecting fewer colors for your palette. A color wheel can be used by a company’s artists and marketers to select a palette of colors that will be used in the creation of the company’s corporate identity and logo. If you look at a color wheel, you can see how each color relates to the others, both in terms of complementary and analogous colors. Analogous colors are those that are similar in tone and value to the …