A Guide to Marketing Today
Many mistakenly understand that marketing simply rest in the hands of some and that it cannot be duplicated since it rests on one’s talent. This old dispute over “natural ability” versus “learnt ability” has never been more clearly unfolded when one starts to combine both instead of separating them. There is a saying that strengths are not the activities you are good at, but they are activities that will strengthen you, and the problem of many people is that they don’t know what their strengths are.
It works this way – your natural talents are your default thinking, feeling, and doing patterns and when someone spends time in his strength, it unleashes your best because it gives you more energy, help you find your flow, and give you an advantage in the market place. Strengths are what differentiates a person over another, and people grow more in their strengths that in their weaknesses. The reality is that not very many people play out their strength but are caught up in the weaknesses. Many people, rather than doing activities which make them strong, do that which make them weak. However, a person who focused on strength is that who is most engaged.
Hence, if you organization is customer driven, marketers can get vital information in any department including product research and development. This information includes why your product or service is meaningful to certain customers, where you marketplace rest, and to what industry you really belong. In the eye of a customer, the company strength is not found when the concerns or aims of two different departments in the company are incompatible. When this happens, customers are not affected which in turn will not affect others.
There is specific tools used as a marketing tool and interaction with customers should be the key focus of your efforts. These tools can be used to engage individual customers and it also allows them to respond immediately. In the marketplace today, the customers now have a louder voice that the manufacturers and the service providers. Therefore when one is not fervent on the negative sentiments of those who use your product, it will drive them to go elsewhere.
Marketing efforts do not always bring big returns, but you should also not downplay that which contributes to revenue, bottom line profits and service that aids in customer retention and loyalty. The idea of one time buying has never been so befouled over the fact that it is cheaper to retain that one-time buyer than to spend all your resources to find a new one.
Suggested Post: http://www.zenruption.com/zenbusiness/1/3/15-facts-your-employees-need-to-know-about-customer-service
