What You Should Know About Partners This Year
All About Partner Programs Basically, partner program can be called by many different names like channel program or alliance program; a type of business strategy used by numerous vendors to be able to encourage Value Added Resellers or VAR, Managed Service Providers or MSPs, Consultant, System Integrators or SI, Original Equipment Manufacturers or OEM, Independent Software Vendors or ISV and distributors to recommend or to sell the vendor’s associated services and products. Partner programs can be segmented as well to accommodate specific needs of a certain kind of channel company. To give you a quick example, the VAR outreach effort of the vendor for instance may focus on offering volume based product discounts and even market development funds. VARs make it possible for the resellers to accrue dollars to be able to invest in demand, generating activities based on percentage of product sales. Consultants on the other hand may recommend …
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