Does My Business Really Need an App ?
For many businesses, apps are an essential platform that provides direct engagement with customers. But if your organisation has yet to take the plunge, what factors should tip the balance in favour of developing an app ?
Reframing the question
If you are asking whether or not you need an app, cast your mind back a couple of decades and consider the point at which many businesses were wondering whether or not a website was an entirely necessary investment.
Today, the answer is obvious; a good site created by a professional web development company in London is vital for any firm that wants to be competitive. Back then, it was not as clear cut, but history has shown that those who invested early had a head start.
Seeing the potential
A website remains essential, but there are many things that can only be achieved via a standalone app. …
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