Designing laminated postcards can be easy if you know what should be present on them before your design process starts. Every postcard should have five features: its primary logo, secondary logo, barcode, QR Code, and contact details. This article will discuss each of them:
1. Primary logo:
It is quite important to include your primary logo on the postcard to give the reader an idea about your business. Customers can easily see if they like your brand or not through this simple technique. If you don’t want to use any particular name for your company, then make sure that you add a symbol with your laminated postcard so that people can easily understand what kind of business you are running.
2. Secondary logo:
You should add a secondary logo on your postcards to know more about you apart from just having a brand name. For example, if you add a potential customer’s name on it, people will get an idea of who is behind the business.
3. Barcode: Customers need to know about your products and services and your business location. Barcodes are very helpful in doing that effectively. They can help track items sold or bought through your company by customers.
4. QR Code:
QR Codes are another important feature of postcard printing because they can open up new possibilities while distributing information on your offerings to targeted customers faster. Suppose you have a website that uses a particular keyword or phrase for its search engine. In that case, QR Codes can be very effective as people will not have to enter any name, address, or phone number as it automatically links the scanned code with the internet route of your website.
5. Contact Details:
These details should be presented either on the top or bottom of postcards to ensure that your potential customers don’t face any problem while finding out the location of your store or office. You should also mention if there is a specific appointment time for visitors who want to meet you in person.
The main purpose behind using laminated postcard mailers is to provide your potential customers with essential information about you and your business in one go. It will help you build strong brand awareness for customers and make the customers well aware of your company’s location, time, and policies to visit your shop or office whenever required.