Business intelligence (BI) is a powerful tool that helps organizations make sense of ever-increasing amounts of data. It can be used to predict customer behavior, increase operational effectiveness, and identify new business opportunities. The following examples demonstrate how business users can use BI to their advantage. Using BI can help organizations make better decisions about their products and services.

BI is a tool for making sense of ever-increasing amounts of data

BI tools pool data from many sources and deliver views based on queries and analytics. They are not confined to the IT department, and anyone in the company can access and analyze this data. These tools are a key part of the new analytics paradigm.

Business intelligence (BI) systems analyze large, raw data sets to uncover trends, identify patterns, and predict future outcomes. Some of these insights can inform marketing strategies, future planning, and other business decisions. One prominent use of BI is by Seattle-based coffee chain Starbucks, which amasses data on millions of customers. Using business intelligence software, the company can predict customer preferences, and use this information to provide personalized service and offers.

It can be used to predict customer behavior

Using Business intelligence examples to predict customer behavior can help companies address a range of business challenges. For example, an online shoe store may have noticed a sudden spike in sales in New York, but not sure why. Using a BI tool, you can see why this is happening, and take action before customers go elsewhere. Your website data shows that most of the traffic from New York comes from a particular blogger who wears red shoes. This insight can help you prepare your production in line with historical demand.

Many companies have several sources of data on their customers. This information can be manually collected, …