Google Penguin Update: The Most Helpful Information
The update that was made to Penguin, allowed it to in run real time. It was also made available to different countries and languages at the same time. All websites are able to feel the same impact wherever they are. There won’t be any difference in the rules.
Due to Penguin being real time now, this allows the page’s rankings to constantly change every time there is an update about a page’s information as well as pages that are linked to it. This means that both positive and negative consequences of your actions will be more obvious.
You will be able to get through a penalty faster since the system is done in real time. In case you site gets a penalty, your webmaster will then get rid of the harmful links, and because of this update, you can see positive results right away. This also usually happens after your website pages will get checked.
Instead of being a separate thing, Penguin is now an important part of the system’s algorithm. This also means that you would need to do proper and constant monitoring of your backlink profiles.
There is now a main focus on the specific toxic pages rather than the entire website. It is much more difficult to record these micro penalties. This is why it is important to do an audit of essential subdomains and certain pages in your website regularly.
You wouldn’t be informed that your site has already been penalized, and so you can only use indirect signs such as a dip in organic traffic and declined positions of keywords.
There can be both good and bad consequences with this update because it allows you to see the results of your actions faster. You will be able to recover faster but you can also get penalized at a faster rate compared to before. Take these things into consideration so that you can protect your site as well as avoid unexpected drops in rankings.
Regularly observe your position in the search engine results page. In order to stay informed of position changes, you can set up email alerts. You would need to track other keywords for vital subdivisions and not just for the homepage keywords. Compare the ranking of your keywords and also do an investigation on which ones have gone down in ranking or position.
A clean and healthy backlink profile is essential to have. It is good to do a regular checkup of new and lost backlinks, their quality and value, and also taking care of the suspicious ones.
It is important to do a backlink audit of your site. It is important to also do these backlink audits for the vital subdomains and parts of your website. You can also do a separate audit for the various language versions of your website. With the new Penguin update, you can also do different experiments that have a lesser cost of error.