Important Things to Remember to Keep Your Website Visible in SERPs
When we refer to Google Penguin, we mean updates that have the purpose of decreasing search engine ranking of websites that violate Google’s webmaster guidelines. This guidelines will seek to penalize websites that use techniques which are manipulative so that they can achieve high rankings in search engine results pages. Here they are striving to place content as the key, and if your website has great content then it will be recognized over those with little or content with spam. In other words, doorway pages or web pages that are created only to send its visitors to a different page by repeating unrelated phrases to manipulate the relevance or prominence of resources are penalized.
It was at the same time that Penguin 4 was released for all countries and languages. What this means is that wherever your location is, you website will be subjected to these guidelines. There are actually no changes but now Penguin 4 is real time. This implies that any page’s ranking may change each time google updates the information about this page and about pages linking to it. So, both the positive and negative impacts of your actions will become noticeable faster. If your site however is penalized and your webmaster does a good job improving it and removing harmful links, this real-time algorithm allows you to recover your website from Google penalty faster.
Also, unlike the previous updates, this new version has made google algorithm become part of its core algorithm and not a separate filter anymore.
With this present algorithms the focus is not on toxic links on specific pages and the website as a whole.
SEO specialists will be affected by this new guidelines because it will be difficult for them to track micro-penalties so they have to audit all important subdomains and specific web pages on a regular basis.
Another downside is because you will never be informed if your website is penalized. If you notice a sharp drop in your organic traffic or decline positions in some or all of your keywords, including branded ones, then this is an indirect indication or sign that you website is penalized.
But on the other hand, because the updated algorithm allows you to see the results of your actions quickly, the recovery process becomes faster.
What this means is that one has to constantly monitor your position in SERPs. If you want to keep informed, then you need to set up regular email alerts on position changes.
You have to keep your backlink profile healthy and clean and conduct a deep backlink audit of your entire website because the new Penguin takes a granular approach already. Therefore it is essential now to audit backlinks for each important subdomain and subdivision of your website. If your website has different language version, then it is essential that each of these versions are audited.