ONE of the paradoxes of human
biology is that the rich world has fewer children than the poor world. In most
species, improved conditions are expected to increase reproductive efforts, not
reduce them, but along with economic development, country after country has
experienced what is known as a demographic transition: fertility (defined as
the number of children borne by a woman over her lifetime) down from about
eight to near one and a half. That number is so small that even with the
decline in child mortality that usually accompanies development, it is not
possible to sustain the population.
The collapse of this reproduction
is very worrying because it comes along with an increase in life expectancy
which shows that, by the middle of this century, populations in the most
developed countries will not only shrink (unless they are supported by enormous
historical levels). immigration) but also that the number of retirees supported
by every working age person will increase significantly. However, if Mikko
Myrskyla from the University of Pennsylvania and his colleagues was right,
things might not be that bad. A study they just published in Nature shows that
along with development, the demographic transition is reversed.
Dr. Myrskyla sees the world as it
was in 1975 and as it is now (or, at least, as in 2005). He compared two
things. One is the total fertility rate (the number of children to be born by a
woman in a particular country during her lifetime if she experiences an
age-specific fertility rate observed in that country during the calendar year
concerned). The other is the human development index for the country. HDI, a
measure used by the United Nations, has three components: life expectancy;
average income per person; and education level. The maximum possible value is
Back in … Read more
Using the recent huge upswing in customers browsing the web
on handheld devices like mobile phones, and much more not too long ago tablet
computers, the leading corporations have had to have a look at innovative
techniques of digital promoting to be able to take advantage of this new
chance. The selections open to mobile marketers have enhanced massively over
the previous couple of years, in certain the emergence of touch screen
technology driven by the massively popular iPhone, along with the technologies
applied enables for previously unheard of marketing technologies to come to the
fore. Mainly because of the price at which this technologies has emerged there
is presently no advertising ‘rule book’ from which corporations can base a
campaign, so it has led to a number of clever and revolutionary techniques by
several of the worlds’ prime brands to take the lead within this field.
The dominance of social media, Facebook in distinct, has led
companies to locate new methods of having shoppers to opt in or ‘like’ their
web page in an effort to give them having a communication channel by way of
which they will engage with their target audience on a common (and price
efficient) basis. Fashion brand Diesel have pioneered an fascinating way of
acquire Facebook fans, working with QR codes in shop on products and offering
discounts to people who scan the code and ‘like’ the item. On paper this is a
good concept, it benefits the customer by decreasing the price of their acquire
too as benefiting Diesel by allowing them no cost marketing to the users
friends and family.
Moving away from Facebook, GranataPet in Germany have made
use on the well-liked application Foursquare when promoting dry dog food. They
released a variety of billboards with dispensing trays on the bottom, … Read more
I often hear entrepreneurs making this excuse about why they
aren’t marketing their business consistently:
“I don’t have enough time to market Sydni!”
I’ll refrain from going off on a rant about making excuses
(and how that correlates to how successful you are in business), but I will say
that we are each gifted 24 hours each day. How you choose to spend that time is
entirely up to you. But you can easily buy more time to help you specifically
with your marketing.
“How is that?” you ask.
You can do this by automating as much of your marketing as
possible. Let’s face it, technological advancement is on the move and not
slowing down any time soon. Rather than this being a cause for fear or stress,
embrace it and use technology to your marketing advantage. You will serve your
audience well and increase your profits by letting technology pull the heavy
load for your marketing needs. Automation simply means to use technology to
handle repetitive tasks for you. Let’s see how this works.
Set it and forget it
In our business, we use a web-based software called
InfusionSoft to automate much of our marketing. For example, when a prospective
client visits our website she is given the opportunity to sign up for a free
gift and this weekly newsletter (Which you’ve already done. Thank you for
that.) The action of entering her name and email address triggers InfusionSoft
to send the new community member a series of emails.
The first message welcomes them to the Smart Simple
Marketing family. It also gives them instant access to the gift that they were
promised. That gift solves a specific problem by teaching the new member
“5 Simple Steps to More Clients, More Visibility and More Freedom.”
The remainder of the … Read more
Protect your Assets
If you make your own candles and you want to become a business here is what
you must do before you sell a candle. Even if this only going to be a part time
business you should realize you are vulnerable to action lawsuits for a number
of reasons. You are now a manufacturer and you come under laws that govern any
kind of manufacturer no matter how big or small.
See your lawyer and form a small company. As a registered company you
protect your personal assets. Any claim against you will be against your
company only, all your personal assets including your house or investments are
protected against claim.. There is an expense involved in becoming a registered
company, however,the cost is minimal compared to the cost of a lawsuit. The
last thing you want is to end up in court owing thousands of dollars, or more,
because someone has sued you.
Secondly, a lawyer can advise you on the legal aspects of your candle home
business, you are now classified as a manufacturer, and you have to be
compliant with corporate law. If you have a unique line of candles you may want
to look into a trademark protecting your name that identifies your brand.
See An Accountant
If making and keeping a set of books is something your not very good at an
accountant can help you set up your business properly and together provide a
detailed plan of how to handle all the transactions, expense involved and how
to set up a balance sheet and an income statement. and don’t forget…taxes.
An Insurance Agent
See an insurance agent that specializes in corporate insurance. The agent
can advise you on what kinds of liability you need to insure your business for.
… Read more
Several customers across the nation have knowledgeable the aggravation and remorse of hiring a sub par organization for their service. This trouble typically occurs to shoppers mainly because they have no way of knowing how a business enterprise operates if they are not known on a national level. Devoid of a collection of preceding customers, critiques and recommendations, lots of customers are operating into this challenge with poor corporations.
quite particular person that could help prevent the frustration of hiring the
solutions of a poor business could be the customer himself. Quite a few on line
enterprise directories enable customers and previous clientele to price
services and companies they have had direct practical experience with. This
really is the only certain way to get the word out about a specific business.
While this rating and
assessment program sounds like an awesome answer for buyers hunting for
high-quality enterprises and solutions, several organization directories
frequently overlook it. Most on the net business directories have no
requirement for companies to become reviewed by buyers. This not simply hurts
possible buyers, but also hurts the good quality businesses that are not
receiving the recognition they deserve.
In an effort to be
sure persons across the nation get the best probable solutions for their needs,
buyers and shoppers everywhere need to start posting a rating of assessment on
enterprises they’ve straight utilized. Positing a critique, whether or not good
or unfavorable, about a specific service only takes a minute – in some
circumstances, just clicking a rating from one particular to 5 stars.
This may not only
eradicate the aggravation that lots of folks face when dealing with poorly run
firms, but will also force little businesses around the nation to perform
tougher and much more efficiently to be able … Read more