Browsed by
Category: BLOGGING FOR BUSINESS

4 Pricing Strategies I Learned by Letting Strangers Sleep in My Bed

4 Pricing Strategies I Learned by Letting Strangers Sleep in My Bed

Let’s talk online pricing strategies… in bed. I’ve learned a lot about pricing by letting strangers sleep in my bed. Now, before you get the wrong idea, no, I haven’t joined the world’s oldest profession. I’m still an online marketer, and as an online marketer, I’ve loved learning about online pricing strategies by renting my guestroom to travellers via Airbnb.

I’ve been hosting and traveling on Airbnb for more than two years. I live in Tempe, Arizona, so most of my guests are students or academics visiting Arizona State University or athletes competing at Tempe Town Lake, and I find it a great supplement to my income. I run a small business, very small so I don’t have to deal with any HR issues, and therefore any extra income is a real boon. Spring Training baseball is also a big draw. My experience as an Airbnb host has taught me a thing or two about pricing strategy for online products. Let’s take a look at four of those lessons.

4 Pricing Strategies I Learned by Letting Strangers Sleep in My Bed

1. Meet seasonal demand

I offer a standard price that’s active most of the year, plus two variable prices that are tied to peak demand periods. In summer, I charge less. After all, Arizona doesn’t get a ton of visitors when it’s 110 degrees outside. During spring training (and other big events like Arizona’s recent Super Bowl), I charge significantly more. My seasonal pricing adjustments aren’t about gouging visitors. They’re about supply and demand. When demand goes up, so does price.

Question: What seasonal fluctuations in your business – even subtle ones – could you flatten by increasing and decreasing price to meet demand?

2. Offer volume discounts

As a host, my only real expense is the time it takes to run the laundry and freshen the room between guests. Longer guest stays mean less work and lower variable costs. So, when someone asks about booking for a month or even a week, I give them a discount to close the deal. Duh. Furthermore, the biggest money loser for my Airbnb business is letting the guestroom sit empty between stays. The more nights a guest stays, the fewer nights the room is fallow.

Question: Would your customers buy more of what you sell if you gave them a discount that didn’t cut too deeply into your bottom line?

3. Nix the gotcha fees

Some of my fellow Airbnb hosts charge a cleaning fee for each booking. As a traveller, it can be a little frustrating to discover this additional fee while comparing properties. Why not just work the cost of cleaning into the base cost of the room? These kinds of fees are called gotchas. (Ticket sellers, airlines, and cable companies are true masters of the gotcha.) Give me one good reason from a customer experience standpoint to tack on a gotcha fee.

Question: Could you work the cost of shipping into your base price? Would calling out “free shipping!” help draw in buyers?

4. Pad for extra services

Some Read the rest ...

Why You Need A Business Phone

Why You Need A Business Phone

Why You Need A Business Phone

If you are running a business, chances are that you are going to need a business phone. Even if you are not running a full business, it is important to have a business line so that you can be reached for important matters. One of the worst mistakes a business person can do is keep everything on one line of communication. This can cause a lot of problems in their business and personal life. The following are reasons that you should have a business phone.

One reason to have a business phone is so that you can keep your business life separate from your personal life. People who manage to keep their lives separate also manage to keep themselves organized. In order to succeed in business, you have to be organized. A chaotic way of working is not going to get you anywhere in most cases. With a separate business line, you will have a better idea of knowing who is calling.

Another reason to have a separate business line is that you are likely to miss something without a separate line. Without a separate business line, you run the risk of missing either an important call from a client or an important call from a loved one. This often leads to missed opportunities or important things about your personal life being lost. With a business phone line, you will be able to take care of the needs of your clients while learning about the needs of your family.

If you decide on a business phone, you need to decide on what type of service you are going to need. One thing you must decide on is whether your separate service is going to be a mobile phone service or a landline service. In doing that, you are going to have to weigh in on the needs for your business. It is highly likely that your business is going to have more needs for data and other related tools for your business. Therefore, you want a business line that is going to provide you with an adequate amount of data. This is where finding the right type of phone system comes in. You can choose something like a 3cx phone system so that you can keep on top of the needs of your client. It takes a lot of research and knowledge to find out what type of phone system you are going to need.

Among the other reasons you must consider a business phone line is that some of the most complex issues that clients come across are easily solved over the phone. You also must make sure that your business has a professional image You are not going to be able to do this with your personal phone number. If you can’t afford a separate mobile phone or phone system, one thing you can do is get an alternate number to use with your mobile phone. Also, an alternate ring tone can help you differentiate between callers.… Read the rest ...

Online Marketing Suggestions You Can Put In Training Immediately

Online Marketing Suggestions You Can Put In Training Immediately

Check out the methods and methods that will help and boost your internet business’s marketing and advertising goals. It is possible to acquire traffic to your web site, spot your articles appropriately, use ad banners properly, and lift your manufacturer understanding by following the ideas from the report beneath. You will then see your online business grow to the fullest potential.

Online Marketing Suggestions You Can Put In Training Immediately

pixabay.com

Two way back-linking is one of the most respected online marketing techniques, but it really still pays off for your careful website owner. The entire process of buying and selling back links by using a related website raises each websites’ situation on internet search engine indexes. Furthermore, it brings fascinated site visitors directly to an internet site, along with an curious site visitor is obviously a potential client.

Your task is going to be exclusive, due to the fact so many individuals market on the web at present. Don’t only have an easy banner ad with easy text message and dull hues. Have some thing special, elegant and snappy. Track out advertisements since they see hundreds of similar ones daily, most people online. Help make your ad get noticed and you’ll probably get yourself a click on.

Remember to check out each and every useful resource you have available and then use it for your fingertips. For those who have buddies that happen to be web developers you may want to get them aid you with your website. People who are experienced in the field have knowledge of what online viewers are trying to find, don’t be shy to request for guidance in the event it could repay greatly over time.

Explore value of social networking to your advertising and marketing press. Social media marketing is blowing up at this time and it will surely not really slowing down any time soon. Using the word of mouth these sites offer can be a factor to making a great deal of company for the items. With some effort by you, these websites can become a regenerating source of income.

Avoid way too very good to be true or marketing phrases that audio cheesy when you find yourself ready to do a little critical internet marketing for your goods and services. Your potential customers will be the factor to your website and they can avoid excessively corny marketing. Be honest and primary. Humanity still values honesty and directness.

Use social websites wisely. If you have a disappointed customer, points can easily spiral unmanageable, understand that social websites is mostly expression-of-jaws, and. Be quick and courteous when dealing with these problems, and you will obtain, or re-get, the rely on of your clients who have been knowledgeable of the problem.

Make portable variations of the websites. A lot more people are surfing the web off their mobile tablet and units computers. Usually, the site you put in a lot time making for a major laptop or computer display screen will be extremely hard to experience on a hand held system. Spending … Read the rest ...

Our Web Marketing Guidelines Will Impress You by Goodness!

Our Web Marketing Guidelines Will Impress You by Goodness!

Many people are usually baffled by the massive world and large intricacies of internet marketing, whenever they initial enterprise into an e-commerce option. Don’t nevertheless quite discover how to obtain and make money from them, although they see the possibilities. There are several wonderful approaches and techniques described in this article that can manual these new users on the way to web effectiveness.

Demand assist. E-mail more knowledgeable internet marketers and request for help with distinct troubles. Don’t give a drawn-out message, just a couple particular questions. More often than not experienced internet marketers are happy to aid all those just starting out, as well as their solutions could help you save lots of anguish and time determining certain things all on your own.

Our Web Marketing Guidelines Will Impress You by Goodness!

To take into consideration which forms of social websites may possibly very best allow you to marketplace your small business, keep in mind that, exactly like with marketing offline, website marketing could be the best if you meticulously plan your marketing campaign. Who may be your target audience? Will a e-zine or emails work best with your targets? Additionally, can also be types of social networking maybe more appropriate?

A great way to increase your world wide web publicity is usually to launch a 2nd internet website. Even though this may seem tough, it is in reality really simple. Having a secondly site increases the probabilities a consumer will stumble upon your internet site and buy something. Increase your odds by using a 2nd web site.

To have great at Web marketing, never ever cease discovering. Nobody is aware every thing there is to know about effective advertising, so there’s generally much more one can learn. Also, considering that nobody is ideal, there will almost always be advertising expertise you individually can improve. Should you set trustworthy hard work into improvement, you’ll absolutely enhance – and in a natural way, the more effective you happen to be at Website marketing, the more funds you’ll be capable of make from it.

You should create the website marketing practical experience to your customer as nice as you can through providing a website that doesn’t look affordable. In the event you can’t afford to pay for an expert website design, look at using an affordable study course at the nearby county school and spruce up your website with the recommendations that you simply understand.

Make your internet site fun to check out. A well tested technique of numerous effective websites, is to put in a portion in your web site based entirely on being fun and different. Mount game titles, include humorous videos or no matter what causes you to pleased. Make absolutely certain these particular won’t decelerate the rest of your website and also you are ready to go!

Have you been doing everything you can to construct a recognizable company? Marketing is just as vital that you web marketing as it is nearby. Initial, ensure your logo design is easy and unique, which the design of your … Read the rest ...

On the internet Marketing Blog

On the internet Marketing Blog

Marketing BlogKeyword study is an critical strategic marketing practice that, when believed of appropriately, in no way truly ends. But, as a network of marketers-supported and read by marketers-MarketingProfs is constantly stocked with reputable content material. I’ve often mentioned that the one particular most important secret to my accomplishment is my possession of an unquenchable thirst for knowledge and curiosity.

Devoid of that, it’s challenging to keep relevant in a space that modifications so rapidly. Some blogs and publications supply the know-how every single advertising and marketing experienced requires. There’s a assortment of blogs in social media , content promoting , and other various marketing and advertising verticals, so it’s complicated to recognize which ones best serve general advertising and marketing desires.

The marketing market need to continually evolve alongside the audiences it attempts to reach. Regardless of whether you happen to be looking for sector trends, topical overviews, or expert development, MarketingProfs is a blog for marketers of any ilk.

But, as a network of marketers-supported and study by marketers-MarketingProfs is frequently stocked with genuine content. I’ve frequently mentioned that the one major secret to my good results is my possession of an unquenchable thirst for knowledge and curiosity.

Without having that, it’s difficult to stay relevant in a space that modifications so swiftly. Some blogs and publications supply the know-how each advertising skilled demands. There’s a wide variety of blogs in social media , content advertising and marketing , and other various promoting verticals, so it is tricky to identify which ones finest serve basic advertising and marketing needs.… Read the rest ...