Three Key Tips for Starting a New Business in Israel


Are you going to start a new business, or develop a hobby in a real business? Or are you an experienced entrepreneur who has decided to expand the geography of his enterprise to Israel? Our recommendations will be useful to anyone, regardless of the scale of your plans and type of business.

Are you going to start a new business, or develop a hobby in a real business? Or are you an experienced entrepreneur who has decided to expand the geography of his enterprise to Israel? Our recommendations will be useful to anyone, regardless of the scale of your plans and type of business.

Choose the legal form for the new company in advance.

In Israel, the most common are three types of legal form of business. The division is based on the size of the company and on the number of founders.

Osek Patur – a small business, limited to an annual income of 99,003 shekels (data yes 2018, the limit changes annually), but is exempt from VAT.

Osek Murshe – this type of business is the most common in Israel, has no income restrictions, must pay VAT, but is entitled to a VAT refund.

Hevra Baam or limited liability company – is suitable for registering a large business with several founders and a large staff.

Read more how to start an Osek patur or another type of business.

Ensure the support of a competent Rohe Heshbon

Almost all representatives of small and medium-sized businesses in Israel have outsourcing accounting services (

Accounting and tax records are the key to the success of any business. According to statistics, most Israeli companies give their preference not to a full-time accountant, but delegate certain functions to an external qualified employee.

The reasons are quite simple

• Save time. A starting entrepreneur needs to spend a lot of time and effort searching for customers, organizing purchases and sales, exploring new markets and other activities aimed at establishing and developing a business. Therefore, if there is an area that can be outsourced, it is better to do this and save time on the main business. As experience shows, professional companies do an excellent job with bookkeeping.

• Cost saving. A specialist is hired to solve specific problems (tax calculation, reporting), which means there is no need to pay a monthly salary to an employee who sits without work most of the time.

• The opportunity to learn from someone else’s experience. A professional accounting company leads hundreds and sometimes thousands of clients at the same time. They are well aware of all the challenges that await a starting entrepreneur and will help them get around. They are interested in the development of their customers and long-term cooperation.

• Tax reporting without errors and on time.

The minimum costs several times a year for the services of a professional accountant will allow you to keep documents in order, correctly make tax calculations and report to fiscal authorities on … Read the rest ...

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The Significance of Mobile Digital Advertising and marketing


Using the recent huge upswing in customers browsing the web on handheld devices like mobile phones, and much more not too long ago tablet computers, the leading corporations have had to have a look at innovative techniques of digital promoting to be able to take advantage of this new chance. The selections open to mobile marketers have enhanced massively over the previous couple of years, in certain the emergence of touch screen technology driven by the massively popular iPhone, along with the technologies applied enables for previously unheard of marketing technologies to come to the fore. Mainly because of the price at which this technologies has emerged there is presently no advertising ‘rule book’ from which corporations can base a campaign, so it has led to a number of clever and revolutionary techniques by several of the worlds’ prime brands to take the lead within this field.

The dominance of social media, Facebook in distinct, has led companies to locate new methods of having shoppers to opt in or ‘like’ their web page in an effort to give them having a communication channel by way of which they will engage with their target audience on a common (and price efficient) basis. Fashion brand Diesel have pioneered an fascinating way of acquire Facebook fans, working with QR codes in shop on products and offering discounts to people who scan the code and ‘like’ the item. On paper this is a good concept, it benefits the customer by decreasing the price of their acquire too as benefiting Diesel by allowing them no cost marketing to the users friends and family.

Moving away from Facebook, GranataPet in Germany have made use on the well-liked application Foursquare when promoting dry dog food. They released a variety of billboards with dispensing trays on the bottom, and when a user checked into Foursquare subsequent towards the tray the billboard dispensed a cost-free sample of your item. Foursquare looks set to become used within a quantity of revolutionary campaigns in the future as companies get to grips with the potential on the place monitoring app.

Another location still in its infancy but which is searching like becoming a prominent technologies is mobile payment, the facility to spend for solutions and services applying only your mobile telephone. Starbucks have already been on the list of 1st to take on this technology, permitting users to get coffee by way of its iPhone application. You’ll find companies wanting to trial a brand new technique that will enable phones to function in a similar solution to debit cards, with the handset getting held as much as a payment terminal as well as the funds becoming withdrawn automatically in the customers account. Once more that is in its infancy so it might be some time ahead of it becomes commonplace but the initial signs are encouraging that it might be adopted as a viable approach of payment.… Read the rest ...

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How To Use Automation to Short Cut Your Marketing Efforts and Increase Your Profits


I often hear entrepreneurs making this excuse about why they aren’t marketing their business consistently:

“I don’t have enough time to market Sydni!”

I’ll refrain from going off on a rant about making excuses (and how that correlates to how successful you are in business), but I will say that we are each gifted 24 hours each day. How you choose to spend that time is entirely up to you. But you can easily buy more time to help you specifically with your marketing.

“How is that?” you ask.

You can do this by automating as much of your marketing as possible. Let’s face it, technological advancement is on the move and not slowing down any time soon. Rather than this being a cause for fear or stress, embrace it and use technology to your marketing advantage. You will serve your audience well and increase your profits by letting technology pull the heavy load for your marketing needs. Automation simply means to use technology to handle repetitive tasks for you. Let’s see how this works.

Set it and forget it

In our business, we use a web-based software called InfusionSoft to automate much of our marketing. For example, when a prospective client visits our website she is given the opportunity to sign up for a free gift and this weekly newsletter (Which you’ve already done. Thank you for that.) The action of entering her name and email address triggers InfusionSoft to send the new community member a series of emails.

The first message welcomes them to the Smart Simple Marketing family. It also gives them instant access to the gift that they were promised. That gift solves a specific problem by teaching the new member “5 Simple Steps to More Clients, More Visibility and More Freedom.”

The remainder of the introductory emails engage the reader in a virtual conversation and give us the opportunity to help them solve other problems they have by making offers for products and services. This automation process gives us the freedom to stay in touch with EVERY new community member and learn more about their personal interests.

How to Implement

You can model this for your business. If you were to meet a new friend and offer them a free gift (based on your expertise) that will help them solve a specific problem, what would you say to them in your follow up? Perhaps “hey, just checking in to see if you have any questions” or “did you notice this point on page 3″ or “would you like to chat for a few minutes about your personal situation?” Think of this as if you were sitting down, with your favorite beverage, having a conversation with a person who’s company you really enjoy. What questions might they have about the information you’ve shared? What would you say in response? What questions do you have for them?

Do a brain dump and just write what comes to you. Don’t censor yourself, stay in the moment and just … Read the rest ...

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